Weekly Webinar Series on Farm and Ranch Management

Webinar series logo over image composite of field and stock charts.

The University of Nebraska-Lincoln’s Department of Agricultural Economics’ Farm and Ranch Management team is presenting a series of webinars focusing on management, profitability, economic outlook and farm survival.

The live webcasts will cover topics and issues relevant to producers and communities in the state. They will be presented by experts from across the country and include time for questions and answers.

The free webinars will be held on Zoom and will run for approximately one hour. Registration is open to everyone until the start of each session (see schedule below).

Additional webinars are expected to be announced.

Additional information, a schedule of upcoming webinars and recordings of each session will be available on this page.



  • Thursday, Aug. 13, noon CDT: Marketing Corn and Soybeans After the August WASDE Report Register.
  • Monday, Aug. 17, noon CDT: Ag Land Management Quarterly More.

More detailed descriptions are below.

Upcoming Webinars

All times central.

Marketing Corn and Soybeans After the August WASDE Report

Thursday, Aug. 13, noon.

Jessica Groskopf, Cory Walters and Robert Tigner, Agricultural Economics Farm and Ranch Management

The monthly USDA World Agriculture Supply and Demand Estimate (WASDE) Report summarizes current USDA information for several major commodities into a supply and demand balance sheet. The August WASDE report is the first report of the year to show crop production data collected from farm operations and field observations. In this webinar, we will take an in-depth look at the August WASDE and discuss strategies for grain marketing for the remainder of 2020.


Ag Land Management Quarterly

Monday, Aug. 17, noon.

Jim Jansen, extension agricultural systems economist, Agricultural Economics

Allan Vyhnalek, extension educator for farm and ranch succession, Agricultural Economics

The August webinar will cover recent findings from the 2020 Nebraska Farm Real Estate Report on cash rental rates, land values and accounting for disaster in lease arrangements. The presentation will also include a special segment on terminating verbal lease arrangements, communicating crop progress on leased land and considerations for fall harvest. The session will conclude with an “Ask the Experts” session, offering participants the chance to get live answers to their land or lease questions.


Archived Webinars

Drought: Financial Implications of Possible Decisions (Aug. 6, 2020)

Elliott Dennis, extension livestock marketing specialist, Agricultural Economics, and Robert Tigner, extension agricultural systems economist, Agricultural Economics

Drought is a periodic feature of the Great Plains impacting range and crop production. Drought can have severe financial impacts on ranches which try to adapt to the problem. Research and financial modeling, as well as tools projecting financial outcomes can help with the decisions that ranchers make while adjusting to drought.


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Ag Estate Planning During a Pandemic (Aug. 5, 2020)

Allan Vyhnalek, extension educator for farm and ranch succession, Agricultural Economics, and Monte Schatz, attorney and managing member at Vandenack Weaver LLC.

While 90% of farmers and ranchers say they expect COVID-19 to impact their businesses, over half do not have a plan for what would happen to the business if they fall ill, according to two surveys by Farm Journal and Farm Market iD. The ongoing COVID-19 pandemic further highlights the importance of preparing the next generation to manage the farm or ranch.

The webinar will offer background on common mistakes made during the process, the importance of having a formal succession plan in place and essential considerations and tools for creating an agricultural estate plan.

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2020 Nebraska Farm Custom Rates Overview (July 30, 2020)

Glennis McClure, extension educator and farm and ranch management analyst, Agricultural Economics.

This webinar provides a summary of the 2020 Nebraska Farm Custom Rates report, with information on how the data might be applied.

A survey of agricultural custom operators is conducted in Nebraska every two years. A total of 217 survey responses were received in 2020 with information reflecting the current rates charged by custom operators for machine hire services and other work they provide for neighboring farms and ranches or as part of a business enterprise that covers a broader area. Survey participants identified by Nebraska Extension personnel, or in some cases, self-identified custom operators, received a paper survey or a link to the custom rates survey online.


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Financial Considerations of Forage Purchases (July 23, 2020)

Robert Tigner, extension educator and agricultural economist, Agricultural Economics.

Every year, cattle producers buy forage for their herd. Sometimes — like this year in areas of drought — forage has to be purchased because not enough can be grown. This webinar will lay out the economics of forage sales, hay, haylage and corn silage, for both livestock growers and crop producers. Tools will be demonstrated that can be used to arrive at prices for negotiation.


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2020 Nebraska Farm Real Estate Report (July 16, 2020)

Jim Jansen, extension educator and agricultural economist, Agricultural Economics.

Nebraska agricultural land values increased by 3% over the last year, to a statewide average of $2,725 per acre, according to the final results of the University of Nebraska-Lincoln’s 2020 Farm Real Estate Report. This marks the first annual increase since land values in the state peaked at $3,315 per acre in 2014.

Survey participants reported that 1031 tax exchanges, non-farmer investor interest in land purchases and current interest rate levels contributed to higher market values. These forces were reported as slightly positive in impacting future land values prior to the domestic outbreak of COVID-19.

This webinar will provide an overview of 2020 land values, trends and outlook.


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Cash Flowing to the Other Side of COVID-19 (July 9, 2020)

Kevin Bernhardt, University of Wisconsin Extension, Center for Dairy Profitability

Dairy producers had suffered 4 1/2 years of low prices, had just peeked out of the clouds in late 2019 with better prices only to be hit again with falling prices due to the shutdowns resulting from COVID-19. With that history, many producers were faced with potentially tough conversations. A series of articles was written for Progressive Dairy that challenged dairy farmers to consider what camp were they in - Long-Haulers, Guardian-Transitioners, or On-the-Fencers. For the Long-Hauler group, the short term management challenge was cash flow.

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Insurance Tools for Managing Forage Production Risk (July 2, 2020)

Jay Parsons, professor and extension farm and ranch management specialist, Agricultural Economics.

Forage production can vary greatly from one season to the next depending upon weather. In the last 15 years, several new insurance tools have become available to Nebraska producers to help manage this risk. This presentation will provide an overview of all that is available and provide examples of how they can be used to mitigate weather risk. With a signup deadline of July 15, information specific to the new Annual Forage Insurance Plan will be emphasized.

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Managing Risk in the Hog Market (June 25, 2020)

Tim Hughes, hog margin management team leader, Commodity & Ingredient Hedging, LLC. And Elliott Dennis, assistant professor and extension livestock marketing specialist, Agricultural Economics.

The current pandemic and ongoing trade-related issues are presenting challenges and new opportunities in the hog market. Learn about available risk management tools and programs that can be utilized to better position hog operations in the global market.

Force Majeure: How Extraordinary Events Can Impact Ag Contracts (June 18, 2020)

J. David Aiken, Professor and Water & Agricultural Law Specialist, University of Nebraska-Lincoln

Many agricultural contracts have an “act of God” clause in them which usually provides that because of the occurrence of the unforeseen extraordinary event, neither party is held to the contract. For contracts that do not have an “act of God” clause, other elements of general contract law may relieve one or both of the parties of liability for not performing under the contract. We will explore these issues as they might apply to the ag industry challenged by the current coronavirus pandemic.

Farm Survival Marketing Strategies (June 11, 2020)

From the Department of Agricultural Economics at the University of Nebraska-Lincoln: Robert Tigner, Agricultural Systems Economist; Cory Walters, Associate Professor and Grain Marketing and Insurance Specialist; and Jessica Groskopf, Agricultural Systems Economist

COVID-19, the oil price collapse and world-wide lockdowns have caused a challenging economic environment for farmers. The marketing challenge may increase as the growing season progresses. Farmers can meet the challenge through a consistent marketing approach that reduces risk and tries to ensure cash flow in 2020. Some marketing strategies reduce risk and others may increase farmer risk. This webinar will help attendees understand which marketing strategies these are.

Coronavirus Food Assistance Program (CFAP) in Nebraska: What You Need To Know (June 4, 2020)

Cathy Anderson, Production and Compliance Programs Chief, USDA Farm, Service Agency Nebraska State Office, and Brad Lubben, Extension Associate Professor and Policy Specialist, Department of Agricultural Economics, University of Nebraska-Lincoln

The program provides direct financial assistance to agricultural producers to offset market supply chain disruptions caused by COVID-19. It is being implemented by FSA, with county offices across Nebraska accepting applications through Aug. 28, 2020. The webinar will present information on commodities covered under the program, payment rates and details on navigating the application process.


Risk Management & Livestock Risk Protection (June 2, 2020) (By Nebraska Cattlemen)

Katie Springer, INTL FCStone; Adam Golla, Commodity & Ingredient Hedging; and Mike Moroney, Commodity & Ingredient Hedging. Moderated by Elliott Dennis, University of Nebraska-Lincoln

We have put together a panel to discuss Risk Management and Livestock Risk Protection. We know we have several feedlots that use Risk Management and we would like to give members a better understanding of the programs available. Being a strong cow-calf state, we also know we need to expose more producers to these options. We hear from our cow-calf producers that they know they need to use risk management, but they just don’t know enough.

Ethanol: Yesterday, Today and Tomorrow (May 28, 2020)

Roger Berry, Administrator, Nebraska Ethanol Board.

A look at where we have come with ethanol, where we are today due to a multitude of economic disruptions in the ethanol industry—with the big disrupters being federal policy and COVID-19. Plus, opportunities for the future for ethanol, with information on the big picture and what it all means for Nebraska agriculture.


Managing Behavioral Health: A Key to Farming and Ranching in the Era of COVID (May 21, 2020)

Dr. Michael Rosmann, Ag Behavioral Health; Dr. Christine Chasek, University of Nebraska at Kearney.

COVID adds new uncertainties to farming and ranching on top of a five-year economic recession in agriculture. Like the bomb cyclone and flooding that impacted Nebraska last year and into 2020, COVID is largely beyond the control of agricultural producers. Importantly, however, we can control how we behave. Farm and ranch families can develop behavior plans that include: signs of physical and emotional distress, daily behavior practices that nurture one another, looking out for neighbors and loved ones while maintaining physical distance, building a support team that can be contacted when needed, and resources that are available free to Nebraskans. Examples of behavior management tactics and Power Point slides will be shared by Dr. Chasek and Dr. Rosmann.

Meat Packing Industry: How Capacity, Workers and Supply Chain Flow Have Changed due to COVID-19 (May 14, 2020)

Steve Kay, editor and publisher, Cattle Buyers Weekly Magazine.

Steve Kay, Editor and Publisher of Cattle Buyers Weekly, will discuss what is currently happening in the meat packing industry and what this looks like moving forward through the next production cycle. Includes time for questions and answers.


Strategies for Business Success During COVID-19 (May 7, 2020)

Dave Goeller, Deputy Director of North Central Risk Management Education Center, Farm Management/Transition Specialist, University of Nebraska-Lincoln (retired)..

Dave Goeller has worked with thousands of producers that were experiencing stressful times, helping them evaluate their business and to make some hard decisions. He will share ideas and a process to help you organize critical business information in a way that will provide structure that will facilitate potential changes and adjustments to the business. No one knows your business better than YOU. Identifying what information is essential and a priority for you can serve as a guide for the decision-making process and moving forward.

Leading Yourself, Your Workforce and Your Business in the COVID-19 Crisis (April 30, 2020)

Dr. Robert Milligan, Senior Consultant, Dairy Strategies, LLC; Professor Emeritus, Cornell University; Human Resource Management Expert.

Dr. Bob Milligan discusses the three keys to managing in this crisis: leadership, planning, and communication/collaboration. As a leader of your farm business, you have two key leadership roles: 1. Leading yourself and your workforce in these unprecedented times, and 2. Positioning your farm business to survive/thrive in this crazy environment. Dr. Bob will provide timely tips on a) taking care of yourself so you can lead, b) keeping your workforce safe, focused, and motivated, and c) effective collaboration between your partners and the outside world to survive/thrive in this difficult time.



USDA Farm Service Agency Program Tools to Assist Producers During the COVID-19 Pandemic (April 23, 2020)

Ben Herink, Farm Loan Program Specialist, and Doug Klein, Price Support and Conservation Program Chief, USDA Nebraska Farm Service Agency State Office..

USDA Farm Service Agency (FSA) in Nebraska remains open for business across the state, using phone, email, mail and fax communication to deliver program services to farmers and ranchers while in-person access to offices is limited. The agency is offering some program flexibilities during this time to aid producers, including relaxing some processes within the farm loan program and extending the maturity deadline for commodity crop marketing loans. These changes are designed to assist producers with cash flow during a challenging time for marketing crops and livestock.

COVID-19 Economic Developments and U.S. Agriculture (April 16, 2020)

Nathan Kauffman, branch executive, vice president and economist with The Federal Reserve Bank of Kansas City’s Omaha branch..

This webinar provides an update on recent national and regional economic developments connected to COVID-19 and implications for U.S. agriculture. Prior to mid-February, many regions and industries appeared to be on solid economic footing with strong labor markets and steady investment activity. In the weeks that followed, however, economic activity dropped sharply alongside developments related to COVID-19. All segments of the economy have been affected to varying degrees, including agriculture. The goal of this webinar is to share recent information on these developments, and policy responses that have been implemented, that will be relevant for businesses, communities, and individuals in Nebraska.